Tips for Picking a Great Domain Name for Your Business

Tips for Picking a Great Domain Name for Your Business

No matter how engaging and useful your website is, it will never reach its full potential without the right domain name. Your domain name is the first thing that visitors to your website will notice, and making a positive first impression is important. Here are four helpful tips for choosing the right domain name for your website.

1) Pick the Right Extension

Some commonly used domain extensions include .com, .net and .org, although there's a constantly expanding network of extensions available. Regardless of all the choices you have when it comes to domain extensions, there's only one option that you should choose, and that is .com. Domains that use the .com extension are much more professional and easier to recall than the alternatives. Using an extension such as .net or .org, if the .com for your desired domain is already taken, is not encouraged, as doing so can lead to confusion for your visitors and even potential legal complications down the road.

2) Keep It Short

Long domain names are rarely effective, so try to keep your domain name as short as possible. A short domain will help your website visitors remember it the first time they see it. From a branding perspective, this will only help to bolster your name recognition, not to mention make your URL much easier for your visitors to spread to others.

3) Keep Search Engines In Mind

Optimizing your website in order to rank highly in search engines should be at the front of your mind as a website owner. Your domain name offers a unique opportunity when it comes to improving your search engine optimization results, as search engines closely evaluate the words and phrases used in a domain name as they decide where to place a website in their search results. For example, if you're starting a website for your car dealership in Austin, include the words "Austin" and "cars" in your domain name

4) No Numbers or Hyphens

While it can be tempting to include numbers or hyphens in your domain name, especially while trying to purchase a domain in a highly competitive market in which many of the best domains are already taken, it's never a good idea to do so. These unnecessary elements will only make your domain appear unprofessional and make it difficult to remember. The last thing you want is something as small as a hyphen or number keeping people from finding you online.

Although it may take some time to find the perfect domain name for your website, it's a process that you should place a great deal of importance on. As long as a domain name will prove useful in your SEO efforts, doesn't contain any strange numbers or symbols, is easy to remember, and uses the .com extension, you'll be setting your website up for success.

5) Be aware of copyright laws

When you are choosing a domain, please check the name your domain is similar to an existing company. You should not choose a domain similarly matches with already existing business run by other person. You will be facing the legal action from Anti Cybersquatting Consumer Protection Act which can penalize you any amount as demanded by the owner of the existing firm. While choosing a domain name, some registrars will show the message that your domain is subject to copyright laws while others don’t. It is advisable for you to check the trademark in US Patent and Trademarks website

6) Try to register all the extensions

When you are registering a dot com domain, it is advisable to register a sub domain as per your country location. For example, when you are registering mysite.com, it is better to register for mysite.us also (If you live in United States). If you can register other common domains like dot org, dot info, dot net, etc. It will prevent your competitors try to make duplicate website and stealing your hard work. It will also increase reputation of your domain, if no extensions are available for a particular domain, it will increase the domain value

7) What about hosting?

Before registering a domain name, check there are some registrars are offering free domain registration with some conditions like availing their hosting plans, ordering more than one domains, or some domain registrars offer free domain registration with the purchase of SSL Certificate. (SSL Certificate is Secure Sockets Layer which when you use in your website, it will display secure site message so that the users will have the confidence of their data are safe. It is extremely useful when you provide payment gateway page in your website which will give extra confidence to users who are using their credit card, net banking information.

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